The Blue Rose boutique first opened its doors back in 2008 becoming Montana’s very own style landmark. The woman who made it all possible is owner Tracy Perry. While working for a law firm for 24 years, she traveled extensively, which allowed her to visit unique boutiques - igniting a passion for style and fashion. Tracy wanted to bring her amazing shopping finds home with her. In 2004 she began her business plan, coming to fruition in 2008, and is now known as The Blue Rose. 

Tracy has a true passion for people and a knack for great fashion, constantly keeping the freshest lines on her racks. Designers ranging from Johnny Was, Frye, Velvet, Rails, Free People and Eileen Fisher, to name a few, is what sets the Blue Rose apart from other boutiques. But perhaps the only thing more extensive than the array of designers Tracy carries, is her customers. While most high-end boutiques cater to women in their 20s and 30s, the Blue Rose accommodates everyone from a forward teen to the marvelous matriarch. 

Does the Blue Rose carry the diverse label load to accommodate its varied patrons? Or are the Blue Rose’s patrons varied due to the store’s selections? It is hard to tell which came first, but what is evident is that Tracy cares about her customers and making them happy.  She believes if you look good, you feel great, and that retail therapy is, in fact, real.

The Blue Rose is the only boutique to house styles from mid to high-end contemporary, casual to dressy, all in an intimate location in downtown Great Falls.  If you can’t make it to Great Falls, you are fortunate to have discovered her online store! She carries styles for women, a bit of men’s, accessories, footwear and gift items.  

Tracy has been married to her high school sweetheart, Dave, for 35 years, and has four daughters ~ ages 34, 32, 29 and….. 14!